Ideal Standard Provides Accessible Marketing Materials to their Sales Teams in Three Countries with Salespal

Ideal Standard International is one of the world's leading providers of high-quality private and public bathroom solutions. They work in over 30 countries and have several strong brands that enable them to pursue their aim: to help people create beautiful bathrooms in residential, commercial, and industrial spaces.

Ideal Standard wanted to find a simple, elegant way to solve not one but two problems at the same time.

First, the company needed a fast way to share their promo materials—catalogs and brochures–with colleagues working in three countries and speaking four different languages. Ideal Standard used to send out printed copies and PDFs, but they wanted something more modern and interactive, something that wasn't limited to text and images and that would open doors to more interactive ways of communication, with videos and links to additional sources.

Second, the company needed a more powerful and convenient tool for their salespeople. The tool had to help them use the information on hand faster and with more ease, so that field sales representatives would have access to all the promo content on their iPads, could engage customers and prospects with well-presented interactive documents, and wouldn't have to carry around piles of printed papers all the time.

Once the company started looking for a solution, they realized that a mobile app could be the way to go. The key features Ideal Standard wanted to see in their new app were these:

• Fast, easy access to company brochures and catalogs on iPads
• In-document interactivity with links and videos
• Simple maintenance, e.g., content updates in several clicks without any help from the IT team.

Finally, Ideal Standard found Salespal. It's a simple, easy-to-use app that serves as a mobile library for the company's brochures and catalogs. With its help, sales teams in three countries can now communicate with their customers more efficiently and with ease. Marco Deiana, Digital Marketing & Market Data Specialist at Ideal Standard, comments:

Ideal Standard has used the app successfully at events and exhibitions as well as in daily activities. The sales team can not only show product details to a prospect very quickly, but also engage and entertain them. Salespal handles these tasks easily, providing text and video content on the spot. The app also has an offline access option, so Ideal Standard sales reps don't need to worry about poor Internet connection when they are with clients. Here's what Marco says:

Compared to creating printed materials, keeping the digital catalogs up to date is much easier and faster. When a change is needed, the Ideal Standard team can republish the content via their desktop software, and the new content appears in the app immediately. Thus, it's easy to deliver up-to-date materials to sales teams in several countries at once.

Over 800 Ideal Standard customers use Salespal at the moment. The feedback the Ideal Standard digital team gets from the users as well as their colleagues in sales is very positive.