Ideal Standard wanted to find a simple, elegant way to solve not one but two problems at the same time.
First, the company needed a fast way to share their promo materials—catalogs and brochures–with colleagues working in three countries and speaking four different languages. Ideal Standard used to send out printed copies and PDFs, but they wanted something more modern and interactive, something that wasn't limited to text and images and that would open doors to more interactive ways of communication, with videos and links to additional sources.
Second, the company needed a more powerful and convenient tool for their salespeople. The tool had to help them use the information on hand faster and with more ease, so that field sales representatives would have access to all the promo content on their iPads, could engage customers and prospects with well-presented interactive documents, and wouldn't have to carry around piles of printed papers all the time.
Once the company started looking for a solution, they realized that a mobile app could be the way to go. The key features Ideal Standard wanted to see in their new app were these:
- Fast, easy access to company brochures and catalogs on iPads
- In-document interactivity with links and videos
- Simple maintenance, e.g., content updates in several clicks without any help from the IT team.